modern monday: favorite modern (nouveau) toile wallpaper

About 4 years ago I came across some photos from the then-new Wythe Hotel in Williamsburg. The design was incredible, the anchoring restaurant looked terrific, but what really caught my eye was the custom wallpaper: a nouveau toile (designed by Dan Funderburgh) featuring illustrations that paid tribute to the industrial past of the historic hotel's structure. That was the beginning of my obsession with modern toile (and in case you're wondering how to say toile, it's pronounced twäl)…

Toile, or really Toile De Jouy, literally translates to a cloth from Jouy-en-Josas, the French town where the printed fabrics were first commercialized. The pattered style of linen or cotton, which became in vogue during the 18th century, usually featured a bucolic country setting, pastoral scene or contemporary mid-1700s life. The toile could have floral motifs, maidens or heroes in typical landscapes, and the colorways were often limited to red, blue, black or green.

Today the narrative of toile fabrics and prints has grown. While there are still many contemporary companies who favor a more traditional pattern, increasingly there are modern designers putting a twist on the classic look. In the modern toile, the landscapes have been updated, the colorways have expanded, prints incorporate more inclusive depictions of city life, and some have even woven powerful social commentary into their work.  

Toile is even inspring digital installations at LACMA!

Here are some of my favorite toile, y'all!

xx,

Batya 

Sheila Bridges' "Harlem Toile De Jouy" - a satirical piece that lampoons (some of) the stereotypes deeply woven into the African American experience.

Toile de Derby- Sandbagging by Flat Vernacular

Bay Area Toile by Matt Ritchie and JormaTaccone
 featuring Too $hort, Humpty Hump and Mac Dre, Alice Waters, Joe Montana, and Angela Davis. 

I FLIPPED out when I saw this custom wallpaper at the Henry Howard Hotel in New Orleans. I lived in the city for 6 years and fell in love with this design faster than beads fly off a float during Mardi Gras! Here, take a closer look:

It was designed by Kathleen Fitzgerald and Lauren Kolesinkas.

Cole & Sons Versaille Grand Paste the Wall

Kalahari Vignette by Over + Over for Anthropologie via Cup of Jo.

Brooklyn Toile by Mike D (Beastie Boys!) & Vincent J. Ficarra/Adela Qersaqi of Revolver New York

Toile mural by Surface View spotted on Elements of Style and House + Home (UK)

Folie Versaille by Cole & Sons

Wythe Toile by Dan Funderburgh for Flavor Paper

From Beekman 1802 via Lonny (House Tour)

Cloud Toile by Timorous Beasties

Balleroy in Rose by Manuel Canovas for Cowtan & Tout 

Cities Toile by Rifle Paper through Hygge & West

Peacock Toile available through Anthropologie

London Toile from Timorous Beasties

And more toile-centric design here:

Hazelnut New Orleans offers New Orleans-centric fabrics like Magnolia and Cafe au Lait! 

Spoonflower for more toile options at varying price points.